Driving Marketing & Sales with Big Data Analytics
OpenText ™ Big Data Analytics is an Easy-to-use Advanced and Predictive Analytics Platform to Understand Customer Behavior
Effectively nurture your entire customer pipeline
OpenText ™ Big Data Analytics is the best customer analytics solution for companies with big data challenges that need to get the most value out of their data in the shortest period of time with the least amount of effort
OpenText ™ Big Data Analytics lets you clearly visualize and understand your customers huge volumes of data as soon as it comes in, so you quickly pinpoint customer needs, adapt product roadmaps and inform business strategy that’s based on real 360º customer view.
- Its Columnar Database Engine analyzes massive volumes of data coming in seconds from multiple sources and formats, and turns them into clear, highly granular data, so you can understand your customers, segment accordingly and offer the right products and services to the right customers.
- Easy-to-use advanced and predictive analytics tools optimize your marketing efforts, allowing you to identify more cross-sell and up-sell opportunities, take action to prevent potential churn, give immediate attention to incoming leads, and effectively nurture your entire customer pipeline.
- Automate your marketing campaign workflow to stay on top of every process and collaborate more efficiently. Set up notifications to automatically assign incoming leads to regions, inform agents as soon as new leads enter, alert the sales director when no new leads enter the CRM in a 24 hour period or when purchases drop below a defined level. Workflow gets the whole sales pipeline running smoothly.
- Easy to Connect with OpenText™ Information Hub, Number 1 of the Embeddable Analytics solutions in the market (1), completely customizable, white-label product, which means seamless integration with other systems via an open architecture.
(1) Wisdom of Crowds® Series. Embedded Business Intelligence Market Study Dresner, 2014
Leading companies in the following industries have leveraged Big Data Analytics to get the best business insights possible.
- Casinos Analytics
- eCommerce and Retail Analytics
- Financial Analytics
- Government Analytics
- Healthcare Analytics
- Logistics & Warehouses
- Marketing Services Providers
- Publishing & Media Analytics
- Telecom Analytics
- Utilities Analytics
Big Data Analytics is an advanced customer analytics solution that seamlessly integrates all your data into a single cloud-based platform. It simplifies your work by centralizing data coming in from all sources.
- CRM Analytics
- Marketing Automation Analytics
- Online Advertising Analytics
- Social Media Analytics
- Web Analytics
Solutions designed to solve business challenges of many companies, to improve their processes, to optimize their resources and to respond effectively
- 360º View of Customers
- Churn Prediction
- Customer Behavior
- Customer Lifetime Value
- Customer Segmentation
- Next Best Offer
- Sales Forecasting