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Customer Analytics: Turn Big Data into Big Value

BIRT Analytics lets you capture the value of Big Data that speeds right by most enterprises. It analyzes massive volumes of data coming in from multiple sources and formats, and turns them into clear, highly granular information, so you can understand your customers needs and desires, segment accordingly and sell the right products and services to the right customers

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All Your Data Integrated in Just One Place

Your data should effectively inform your customer relationship strategy. BIRT Analytics’ data discovery and mining tools let you quickly drill down into data to identify patterns and hidden relationships, profile top buyers and accurately forecast trends and profits. Easy-to-use advanced and predictive analytics tools optimize your marketing efforts, allowing you to identify more cross-sell and up-sell opportunities, take action to prevent potential churn, give immediate attention to incoming leads, and effectively nurture your entire customer pipeline.

This Whitepaper Contents

  1. Data Source Integration
  2. Data Enrichment & Data Cleansing
  3. Data Exploration & Visualization
  4. Analytics & Data Mining
  5. Segmentation & Data Selection
  6. Workflow: Process Automation
  7. Gallery
  8. Import / Export
  9. Instant Advanced Analytics Cases
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Customer Analytics: Turn Big Data into Big Value